![]() The business takes these predictions into account to reconsider and fine-tune the marketing campaign in order to please the largest amount of people possible, while remaining bold and shocking. This is because publicity stunts redirect attention from real stories and focuses the attention on something superficial, meaningless, and silly.Ī successful controversial marketing campaign predicts the public’s reactions from all angles before its implemented. Likewise, any entity loses respect if people label its activities as a publicity stunt. Publicity stunts are able to attract immense attention to a person or business because they reveal shocking events, but in the end, the entity will end up looking foolish because their practices were not grounded with any productive or moral means. It's important for companies to note the difference between implementing a unique or intriguing marketing campaign and a publicity stunt, because if consumers perceive the latter, then the business’ reputation and perceived character will suffer greatly. If the story turns off most of its readers, the controversial marketing campaign was unsuccessful, despite the increase in publicity. Shock marketing methods create such a large audience and reader basis that its vital to ensure the subject will receive a positive reaction from the majority. However, this attention comes in two flavors, one positive and one negative. “Ĭontroversial marketing can be beneficial for companies because it directly increases customer attention. Understanding the basics of defamation will go a long way before using controversy or rival companies to boost your reputation. Jonathan Rosenfeld of Rosenfeld Injury lawyers said about the risks of controversial marketing, “Knowing what you can and cannot say about another person to the public is more important than many people think. The cons were that it may have crossed the line, some of the audience might have been offended, and the emotional impact of the ad might have been too “shocking.”Ĭompanies or people who use controversial marketing strategies also face the risk of being penalized under the law. It used self-deprecation in humor to become more “human-like” and attract more customers. The pros of this ad were that it used humor to connect to car consumers, it cleverly exaggerated a stereotype of Prius drivers, and it generated more of a buzz around Prius. Thus, most companies or people who shock their audience understand and accept that they can’t be everyone’s friends the profit benefits outweigh the enemies made. America’s diversity makes it hard to implement controversial marketing techniques without being shot down by one group of people or another. Some entities have been successful in finding the happy medium between being intriguing and being plain offensive, but for most, it is a struggle. It’s difficult to use shock marketing without offending at least a portion of your audience. With that said, using controversial marketing also has several downsides. This enables people to build a greater audience and improve their business or personal brand. ![]() ![]() Individuals and companies use “Shock Marketing” tactics, believing that their controversial activities or marketing methods will spark interest in a wide population of readers and word will spread more rapidly than the traffic that typical news stories achieve. ![]() The stories we remember though, catch our attention because their subjects provoke controversy and deliberately violate our expectations. In this current digital age, hundreds of multi-media stories flood our minds every day. ![]()
0 Comments
Leave a Reply. |